Fusion Tanning Studios
After being approached by Fusion Tanning Studios to upgrade their existing facilities, Design Innovation Architects (DIA) proposed a total rebranding of their image, including their graphics and logo, as part of a holistic approach to their marketing and business plan. DIA presented the owners with a variety of designs for their consideration. The objective was to develop a design that would carry over to each of their stores as they prepared to modernize their twenty current locations and build out future ones. Once the preferred design was chosen, work promptly began on the first of many stores to undergo the transformation.